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Pilates franchise profile

Grind Pilates Co

5.0(101 reviews)
FDR register: active
Setup investment
$290,000 – $450,000
Ongoing fees
Franchised outlets
0
+2 corporate
Term of agreement
5 or more years
Renewal: Yes

About Grind Pilates Co

Grind Pilates Co is a boutique health and fitness provider specializing in reformer and hot mat Pilates. Established in 2024, the business focuses on delivering physical conditioning programs designed to improve strength, mobility, and overall body functionality. The service model emphasizes an inclusive environment, catering to a diverse demographic regardless of age, gender, or previous fitness experience. The operational structure is centered on small-group studio sessions, maintaining an enrollment cap of twelve participants per class to ensure personalized instruction and form correction. Revenue is generated through studio memberships, introductory trial offers, and gift cards. The franchise also utilizes a hybrid service delivery model by offering Grind Online, a digital platform that provides live-streamed and on-demand classes for remote access. Select locations supplement their core Pilates offering with strength and conditioning sessions as well as yoga and recovery services. The franchise currently maintains a presence in the Australian market with three studio locations across Victoria and Queensland. These facilities operate seven days a week and are equipped with professional-grade reformers. The network is overseen by a team of trainers who undergo specific training to maintain service consistency and monitor client progress toward fitness milestones.

Currently operating in

VIC

Actively seeking franchisees in

NSWVICQLD

Studios (3)

VIC2
  • Grind Pilates Co Altona
  • Grind Pilates Co Williamstown
QLD1
  • Grind Pilates Co Burleigh Heads

Recent milestones

  1. Mar 2026
    Altona Studio Opening

    The doors to Grind Pilates Co. Altona officially opened.

  2. Jan 2026
    Burleigh Heads Studio 'Behind the Build' series begins

    A 'Behind the Build' video series was launched, showcasing the construction and expansion of the Burleigh Heads studio.

  3. Jan 2026
    Burleigh Heads build-out teaser posted

    Grind Pilates Co posted 'Behind the Build Part 1' on Facebook with the caption 'This is only the beginning,' tied to the Burleigh Heads studio development.

  4. Jan 2026
    Burleigh Heads Studio 'Behind the Build' Video Release

    Grind Pilates Co published a “Behind the Build Part 1 – This is only the beginning” video on Facebook, showcasing construction progress at Burleigh Heads.

  5. Jan 2026
    Operating as three-studio boutique network

    Grind Pilates Co’s social channels describe “Three studios — Williamstown, Altona and Burleigh Heads — one standard of training. Reformer, hot mat, and everything in between,” underscoring its evolution into a small multi‑site boutique Pilates chain in Australia.

  6. Jan 2026
    “Behind the Build” series documents Burleigh Heads expansion

    Grind Pilates Co publishes a Facebook video titled “BEHIND THE BUILD PART 1 – This is only the beginning” in January 2026, highlighting the build‑out and growth of the Burleigh Heads studio as part of the brand’s expanding footprint.

  7. Dec 2025
    Launch of Grind Pilates Co mobile app

    The Grind Pilates Co mobile app was launched on the App Store, providing a tool for members to access classes and manage schedules.

  8. June 2025
    Altona Studio celebrates two months of operation

    The Altona studio celebrated its first two months of operation and growth in the community.

  9. Mar 2025
    Altona Studio Opening

    The Altona VIC location officially opened its doors.

  10. Jan 2025
    Launch of Grind Pilates Co mobile app

    The Grind Pilates Co app appeared on the Apple App Store, described as the studio’s tool to help clients build strength, flexibility, and endurance through dynamic Reformer and Mat Pilates classes.

What franchisees & customers say

Couldn’t be more grateful for Shanhae and Tordz opening this gorgeous studio with everything you could ever need! The Hot mat room classes are🔥🔥🔥 and reformer has so much space with the best machines! Strength classes are great as they aren’t a “crossfit” or HIIT class but actual strength loading bigger muscle groups! Having recovery in the same center is just genius and all the team are so knowlegeable and friendly - it’s such a vibe!! Happy to call this place my new second home! 🫶🏼🤍

Verified reviewer

It’s so refreshing to find a fitness space on the Gold Coast that feels this welcoming, motivating, and genuinely supportive. I absolutely love the variety of classes and recovery options, and every instructor is incredible. Not to mention, it’s one of the most beautiful, aesthetically designed spaces I’ve experienced. I can’t recommend this gym enough if you’re based on the Gold Coast.

Verified reviewer

Such a lovely clinic with a good vibe! Always clean with such friendly instructors. Absolutely love the hot mat classes 💪

Verified reviewer

I love Grind Pilates - experienced instructors, lots of variety in classes, high energy and help build your technique. 5 stars.

Verified reviewer

I was five months postpartum when I started at Grind almost a year ago. Never having ever done Pilates before and having no idea how I was going to find myself again after my pregnancy, I was worried I’d struggle without the right guidance. Thanks to all the respectful, inspiring and knowledgeable staff, I am stronger and fitter than I have ever been. Grind Altona is such a wonderful community- waking up for the 5:30am classes don’t feel hard when you genuinely love going! If you’re on a postpartum journey or just looking for a place that feels like more than a studio, this is it 🤍

Verified reviewer

Such a wonderful studio with kind and welcoming trainers! 4 in one, mat, reformer, gym and recovery. What more could you want!!!

Verified reviewer

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