Pilates franchise profile

HIIT Pilates

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4.9(220 reviews)

FDR register: active

Setup investment

$389,200 - $492,800

Ongoing fees

Franchised outlets

+3 corporate

Term of agreement

5 or more years

Renewal: Yes

About HIIT Pilates

HIIT Pilates is a fitness franchise that specializes in high-intensity interval training combined with reformer pilates. The brand provides 50-minute studio sessions designed to improve strength and movement through a hybrid exercise methodology. Serving a broad demographic ranging from beginners to experienced fitness enthusiasts, the business offers structured group classes, corporate wellness programs, and specialized 21-day introductory challenges that include nutritional guidance and trainer check-ins. The business model is primarily based on physical boutique studio locations with multiple recurring and one-time revenue streams. Income is generated through tiered memberships, casual class packs, and gift cards. A significant differentiator for the brand is its secondary business line, the HIIT Academy, which offers nationally accredited online teacher training for individuals seeking to become reformer pilates instructors. This educational component allows the franchise to capitalize on professional development within the fitness sector alongside its consumer-facing studio operations. Founded in 2024, the franchise operates within the Australian market with a network of approximately four units. The brand’s operational footprint is currently focused on boutique urban studios, emphasizing a supportive environment and professional instructor engagement. Its expansion into teacher certification suggests a growth strategy aimed at establishing standardized training protocols across its emerging network.

Currently operating in

NSW

Actively seeking franchisees in

NSW

Studios (4)

NSW4

HIIT Pilates Studio
HIIT Pilates Studio
HIIT Pilates Studio Surry Hills
HIIT Pilates Studio

Recent milestones

Feb 2027
Phuket Retreat Scheduled
HIIT Pilates announces a wellness retreat in Phuket, Thailand.
July 2026
Show Up Glow Up Challenge
A six-week fitness challenge with prizes including a retreat in Phuket, a PeakMe wellness pack, and membership upgrades.
June 2026
Launch of a prize to win a trip away
HIIT Pilates launched a prize where attendees have a chance to win a special trip away, incentivizing class attendance.
June 2026
Winter Schedule Update
HIIT Pilates announces a new winter schedule, indicating changes to class timings or offerings for the season.
June 2026
Winter Schedule Unveiled
HIIT Pilates announces its new winter schedule, encouraging members to stay active despite the colder weather.
June 2026
Winter Schedule Launch
HIIT Pilates announced the launch of their new winter schedule across its studios.
June 2026
New Winter Schedule launched
HIIT Pilates announced a new winter schedule, indicating changes to class timings or offerings.
June 2026
Introduction of Synergy Class 'Side Bend Series'
HIIT Pilates introduced a new 'Side Bend Series' exercise, a short box burner, in their Synergy classes. The post detailed the exercise's steps and benefits.
June 2026
Introduction of Synergy Classes
HIIT Pilates promotes their 'Synergy' classes, featuring 'Side Bend Series' exercises designed to increase heart rate.
June 2026
Strength Training as a Pillar of Pilates
HIIT Pilates highlights that their founder, Carla, integrated strength training into every class six years ago, emphasizing its long-standing importance to the brand.

What HIIT Pilates customers are saying on Google

Good work out place
Verified reviewer

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Verified reviewer

Dropped in for a casual pass while staying in Sydney for work and it was amazing! High energy, strong classes and the instructor was so helpful and friendly. Highly recommended!
Verified reviewer

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Verified reviewer

Totally enjoyed my Thursday strength class with Lauren, love the way you teach! Thank you! x
Verified reviewer

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