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Pilates franchise profile
inLIFE Wellness logo

inLIFE Wellness

4.9(1,395 reviews)
FDR register: active
Brand statement

The Pilates brand built for franchisees, by franchisees. Flat-fee model, 30-35% target margins, 18-24 month ROI.

Setup investment
$150,000 - $200,000
Ongoing fees
$300
Franchised outlets
43
Term of agreement
5 or more years
Renewal: Yes

About inLIFE Wellness

inLIFE Wellness operates a network of fitness studios specializing in Reformer Pilates. The brand provides group exercise services focused on physical health and wellness, catering to members who seek structured Pilates programming and low-impact functional training. Each studio is designed to support a membership-based community model within the boutique fitness sector. The business model utilizes a storefront physical format and is structured as a franchisee-focused system. Unlike traditional fitness franchises that typically charge a percentage of gross revenue, inLIFE Wellness utilizes a flat monthly service fee for its franchisees. This fixed-fee structure is intended to improve profit margins as membership volume increases. Operational support from the head office includes site selection assistance, instructor recruitment, marketing campaigns, and standardized class programming. Founded in 2021 by Scott Capelin, the franchise has expanded to approximately 60 locations. The network maintains a significant presence in Australia, particularly across New South Wales, Victoria, and Western Australia, and has also commenced international operations with locations in Dallas, United States. The initial investment for a new studio is estimated between $200,000 and $220,000, covering equipment, fit-out, and initial fees.

Currently operating in

NSWVICWA

Studios (55)

NSW40
  • inLIFE Wellness Zetland
  • inLIFE Wellness Narellan
  • inLIFE Wellness Wollongong
  • inLIFE Wellness Campbelltown
  • inLIFE Wellness Corrimal
  • inLIFE Wellness Prestons
  • inLIFE Wellness Botany
  • inLIFE Wellness Camperdown
  • inLIFE Wellness Padstow
  • inLIFE Wellness Burwood
  • inLIFE Wellness Belmore
  • inLIFE Wellness Milperra
  • inLIFE Wellness Shellharbour
  • inLIFE Wellness Sylvania
  • inLIFE Wellness Caringbah
  • inLIFE Wellness Reformer Pilates Studio
  • inLIFE Wellness Engadine
  • inLIFE Wellness Drummoyne
  • inLIFE Wellness Ingleburn
  • inLIFE Wellness Parramatta
  • +20 more
Other8
  • inLIFE Wellness Celina
  • inLIFE Wellness University Park
  • inLIFE Wellness Richardson
  • inLIFE Wellness Pennant Hills
  • inLIFE Wellness Murphy
  • inLIFE Wellness Frisco
  • inLIFE Wellness Flower Mound
  • inLIFE Wellness Coppell
WA5
  • inLIFE Wellness Joondalup
  • inLIFE Wellness Balcatta
  • inLIFE Wellness O'Connor
  • inLIFE Wellness Canning Vale
  • inLIFE Wellness Rockingham
VIC2
  • inLIFE Wellness Cheltenham
  • inLIFE Wellness Clyde

Recent milestones

  1. July 2026
    Auburn Studio Opening

    The inLIFE Wellness studio in Auburn, NSW, commenced operations.

  2. June 2026
    U.S. Expansion Announcement

    inLIFE Wellness announced its expansion into the United States, targeting franchise growth in Dallas.

  3. June 2026
    Launch of Athletica class format

    inLIFE Wellness introduces Athletica, a new class format that blends Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  4. June 2026
    Athletica Class Launch

    inLIFE Wellness introduced Athletica, a new class format blending Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  5. June 2026
    inLIFE Wellness Ingleburn celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates two incredible years of movement, strength, community, and connection.

  6. June 2026
    inLIFE Wellness Ingleburn 2nd Birthday

    inLIFE Wellness Ingleburn studio celebrates its second anniversary, commemorating two years of movement, strength, community, and connection.

  7. June 2026
    inLIFE Ingleburn 2nd Birthday

    inLIFE Wellness celebrates the 2nd birthday of its Ingleburn studio, acknowledging two years of movement, strength, and community.

  8. June 2026
    inLIFE Ingleburn Studio Celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates its second anniversary, acknowledging two years of movement, strength, community, and connection.

  9. June 2026
    inLIFE Wellness Ingleburn 2nd Anniversary

    inLIFE Wellness Ingleburn celebrates two fantastic years of growth, community, and inspiring movement.

  10. June 2026
    InLIFE Wellness Ingleburn 2nd Anniversary

    Celebration of two years of operation for the Ingleburn studio location.

What inLIFE Wellness customers are saying on Google

My wife Therese was introduced to Angela and Alana from a Facebook ad and signed up for a reformer class. The ladies were wonderful and welcoming. The open day they had introduced all the instructors who were friendly and very knowledgable. The studio has a great feel and vibe. Feeling was very community inclusive and a local focus. Really happy to recommend this studio.

Verified reviewer

I honestly couldn’t be happier that I decided to join inLife Wellness Penrith. From the moment I walked through the doors, everyone has been so welcoming and supportive. A huge thank you to Emily Watson for taking me through my introductory session. I was incredibly anxious and nervous about starting, but Emily made me feel so comfortable and at ease. She took the time to explain everything, answer all my questions, and gave me the confidence to come back. I genuinely couldn’t have asked for a better introduction. As of today, I’ve already attended 9 classes in just over a week because I actually look forward to coming. The membership is also incredibly affordable, and after comparing multiple Pilates studios before signing up, I can confidently say the value for money and offers at inLife are unmatched. I also have to give the biggest shout-out to Kim Dowling. She has honestly become one of my biggest motivations to keep showing up. Not only is she an amazing instructor, but she’s also someone you can genuinely talk to. Whether you’re asking for help during class or just having a little yap about life before or after, she always takes the time to listen and make you feel welcome. We absolutely love an instructor who genuinely cares about her members! I also can’t forget Kelly, the owner, whose communication has been incredible. Any questions I’ve had through Instagram have always been answered so quickly, and it’s so reassuring knowing there’s always someone happy to help. Joining inLife Wellness Penrith has genuinely been one of the best decisions I’ve made this year. It’s given me a routine, improved my confidence, and honestly made my life feel so much more structured and complete. If you’re even slightly considering joining, take this as your sign. I couldn’t recommend them more highly ☺️

Verified reviewer

I’ve been loving coming to Pilates thanks to the amazing instructors and gorgeous studio. It is always so clean and feels so welcoming. Couldn’t recommend more!!

Verified reviewer

The studio has a great atmosphere and every session is well planned. I always leave feeling amazing. Instructors are attentive, welcoming and offer modifications for all fitness levels. 100% recommend

Verified reviewer

Cannot recommend InLife Wellness at Engadine enough! Friendly, inclusive and supportive teachers and it’s amazing for your body! ⭐️ ⭐️⭐️⭐️⭐️

Verified reviewer

Absolutely love coming to inLife wellness. It has become my little self care routine. It's such a welcoming and homey studio. Nice and clean. I love the different class options and intensity levels. The instructors are really friendly, encouraging and really pushes you to reach your full glute potential. A Bonus is having fun challenges and some extra fun classes. Most importantly the changes I've seen in my overall well being, since coming has truly amazed me. From my breathing, to my form and core. Thank you to this amazing studio. Special shoutout to favs Chey & Olivia! Highly recommend!

Verified reviewer

Coverage & articles

Article · July 2026
Now open: inLIFE Wellness on Choose Franchise
Article · June 2026
Why we built a flat-fee franchise model (and why it matters for your margins)
Article · June 2026
Meet the founder: 25+ years, one franchisee-first mission
Article · June 2026
The numbers: 18-24 month ROI, $200-$220k all-in
Article · June 2026
Growth that compounds: our owners keep opening more studios
Article · June 2026
What we take off your plate on day one

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