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Pilates franchise profile
inLIFE Wellness logo

inLIFE Wellness

4.9(1,148 reviews)
FDR register: active
Brand statement

The Pilates brand built for franchisees, by franchisees. Flat-fee model, 30-35% target margins, 18-24 month ROI.

Setup investment
$150,000 – $200,000
Ongoing fees
$300
Franchised outlets
43
Term of agreement
5 or more years
Renewal: Yes

About inLIFE Wellness

inLIFE Wellness operates a network of fitness studios specializing in Reformer Pilates. The brand provides group exercise services focused on physical health and wellness, catering to members who seek structured Pilates programming and low-impact functional training. Each studio is designed to support a membership-based community model within the boutique fitness sector. The business model utilizes a storefront physical format and is structured as a franchisee-focused system. Unlike traditional fitness franchises that typically charge a percentage of gross revenue, inLIFE Wellness utilizes a flat monthly service fee for its franchisees. This fixed-fee structure is intended to improve profit margins as membership volume increases. Operational support from the head office includes site selection assistance, instructor recruitment, marketing campaigns, and standardized class programming. Founded in 2021 by Scott Capelin, the franchise has expanded to approximately 60 locations. The network maintains a significant presence in Australia, particularly across New South Wales, Victoria, and Western Australia, and has also commenced international operations with locations in Dallas, United States. The initial investment for a new studio is estimated between $200,000 and $220,000, covering equipment, fit-out, and initial fees.

Currently operating in

NSWVICWA

Studios (47)

NSW40
  • inLIFE Wellness Reformer Pilates Studio
  • inLIFE Wellness Zetland
  • inLIFE Wellness Kogarah
  • inLIFE Wellness Blakehurst
  • inLIFE Wellness Ryde
  • inLIFE Wellness Auburn
  • inLIFE Wellness Gosford
  • inLIFE Wellness Hornsby
  • inLIFE Wellness Engadine
  • inLIFE Wellness Petersham
  • inLIFE Wellness Pilates Crows Nest
  • inLIFE Wellness Woy Woy
  • inLIFE Wellness Caringbah
  • inLIFE Wellness Maroubra
  • inLIFE Wellness Narellan
  • inLIFE Wellness
  • InLIFE Wellness Peakhurst
  • inLIFE Wellness Oran Park - Reformer Pilates
  • inLIFE Wellness Drummoyne
  • inLIFE Wellness Ingleburn
  • +20 more
WA5
  • inLIFE Wellness Rockingham
  • inLIFE Wellness O'Connor
  • inLIFE Wellness Canning Vale
  • inLIFE Wellness Balcatta
  • inLIFE Wellness Joondalup
VIC2
  • inLIFE Wellness Clyde
  • inLIFE Wellness Cheltenham

Recent milestones

  1. June 2026
    Launch of Athletica class format

    inLIFE Wellness introduces Athletica, a new class format that blends Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  2. June 2026
    Athletica Class Launch

    inLIFE Wellness introduced Athletica, a new class format blending Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  3. June 2026
    inLIFE Wellness Ingleburn celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates two incredible years of movement, strength, community, and connection.

  4. June 2026
    inLIFE Wellness Ingleburn 2nd Birthday

    inLIFE Wellness Ingleburn studio celebrates its second anniversary, commemorating two years of movement, strength, community, and connection.

  5. June 2026
    inLIFE Ingleburn 2nd Birthday

    inLIFE Wellness celebrates the 2nd birthday of its Ingleburn studio, acknowledging two years of movement, strength, and community.

  6. June 2026
    inLIFE Ingleburn Studio Celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates its second anniversary, acknowledging two years of movement, strength, community, and connection.

  7. June 2026
    inLIFE Wellness Ingleburn 2nd Anniversary

    inLIFE Wellness Ingleburn celebrates two fantastic years of growth, community, and inspiring movement.

  8. June 2026
    InLIFE Wellness Ingleburn 2nd Anniversary

    Celebration of two years of operation for the Ingleburn studio location.

  9. June 2026
    Launch of Barreformer class format

    inLIFE Wellness introduces Barreformer, a new unique class format that fuses Barre and Reformer Pilates to challenge strength, stability, and control.

  10. June 2026
    Barreformer Class Launch

    inLIFE Wellness highlighted Barreformer, a new class format combining Barre and Reformer Pilates to challenge strength, stability, and control.

What franchisees & customers say

I joined Pilates Place as a beginner and found that many of the classes seemed better suited to people who already had some Pilates experience. The instructors were knowledgeable, but I felt there was limited individual assistance and guidance for newcomers, especially when learning correct technique and equipment use. The studio itself was clean and welcoming, but as a beginner I would have appreciated more support, modifications, and explanations during classes. If you're new to Pilates, it may be worth asking about beginner-specific classes before joining

Verified reviewer

Love love love InLife Shellharbour studio! The classes are always great, the instructors are knowledgeable and fun, the atmosphere is so welcoming. What makes it even more fun is that they're always introducing new classes, challenges, events and little extras…even letting members vote on tea flavours for post/pre class tea. The studio is so spacious, I have never been on a waitlist and ACTUALLY have my own space for any exercise plus all important feet in straps, plus easy/free parking, these are very important to me. I have been to many studios and I joined when opening, InLife is different, owner Sandra really creates a community minded environment, not just a studio. Highly recommend!

Verified reviewer

After years of wanting to give pilates a try but being too scared to, I finally signed up with inLIFE. I am SO glad that I did. My first few classes were beginner specific classes, with the instructors making sure to give everyone the full run down of the machines and how things would work. It was really nice to not be the only newbie, and to have that guidance. The studio is brand new and absolutely beautiful, and the membership price is super affordable compared to everywhere else I looked into. I haven't seen every single instructor yet, but all of the ones I have been to have been great. Special shout outs to Skye who is honestly sunshine in human form, and Mardi, who is super friendly. Very grateful to have started at such a supportive studio.

Verified reviewer

I am 64 years old and attend classes twice a week. The owners and instructors are caring and professional with a good sense of humour. For someone who doesn’t enjoy exercise I find these classes fun, albeit sometimes a little challenging. Over the last year I feel my balance and strength has increased. I recommend you give it a go - you might surprise yourself…

Verified reviewer

I’ve had a great experience at Inlife Wellness Pilates Studio. The location is very convenient and easy to access, which makes it much easier to stay consistent with classes. The studio itself is beautiful, spacious, and always kept clean and welcoming. The environment feels calm and relaxing, creating the perfect space to focus on your workout and wellbeing. The trainers are fantastic — knowledgeable, supportive, and attentive to individual needs. They take the time to correct posture and technique, making every session both safe and effective. Whether you’re a beginner or more experienced, they make you feel comfortable and motivated. Highly recommend Inlife Wellness Pilates Studio to anyone looking for a professional, friendly, and well-equipped Pilates studio.

Verified reviewer

⭐⭐⭐⭐⭐ Had a great experience at this Pilates studio. The atmosphere is welcoming, calm, and friendly, making it easy to feel comfortable from the moment you walk in. The instructor is knowledgeable, patient, and very encouraging. She explains the exercises clearly and makes sure everyone is supported throughout the class. The session was well-paced, enjoyable, and left me feeling refreshed and energised. It’s clear that the instructor is passionate about helping people improve their strength and wellbeing. I would definitely recommend this studio to anyone looking for a positive and professional Pilates experience. 😊

Verified reviewer

Coverage & articles

Article · July 2026
Now open: inLIFE Wellness on Choose Franchise
Article · June 2026
Why we built a flat-fee franchise model (and why it matters for your margins)
Article · June 2026
Meet the founder: 25+ years, one franchisee-first mission
Article · June 2026
The numbers: 18-24 month ROI, $200-$220k all-in
Article · June 2026
Growth that compounds: our owners keep opening more studios
Article · June 2026
What we take off your plate on day one

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