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Pilates franchise profile
4.9(506 reviews)
FDR register: active
Setup investment
$180,000 - $250,000
Ongoing fees
-
Franchised outlets
10
Term of agreement
5 or more years
Renewal: Yes

About J.I.M

J.I.M is a health and fitness franchise founded in 2024 that provides group exercise classes combining movement with infrared technology. The studio offers 30-minute sessions focused on Pilates and yoga-inspired disciplines, including stretching, toning, and sculpting exercises. These classes are conducted in environments heated to 40 degrees Celsius using infrared heat, which is intended to assist with detoxification, circulation, and flexibility. The business model utilizes a fully automated operational concept within modern physical storefronts. Revenue is primarily generated through studio memberships and class attendance, managed via a dedicated mobile application for scheduling and administration. The franchise differentiates itself through a condensed 30-minute workout format and the integration of DJ-produced soundtracks to guide participants through the automated instruction. Based in Australia, the brand has grown to approximately 25 units since its inception. The network operates under a structured franchise system that provides site selection guidance, one-on-one mentoring, and centralized marketing support. The company’s geographic footprint is concentrated in the Australian market, with locations established or planned in regions including New South Wales, Queensland, and Victoria.

Currently operating in

NSWQLD

Actively seeking franchisees in

NSWQLDWA

Studios (33)

NSW20
  • Joy in Movement - J.I.M Morisset
  • Joy in Movement - J.I.M Glenhaven
  • Joy in Movement - J.I.M Mona Vale
  • Joy in Movement - J.I.M Bellambi
  • Joy in Movement - J.I.M Tallawong
  • Joy in Movement - J.I.M Hornsby
  • Joy In Movement - J.I.M Ramsgate
  • Joy in Movement - J.I.M Bondi Junction
  • Joy In Movement - J.I.M Seaforth
  • Joy in Movement - J.I.M Botany
  • Joy in Movement - J.I.M Paddington
  • Joy in Movement - J.I.M Baulkham Hills
  • Joy in Movement - J.I.M Gladesville
  • Joy in Movement - J.I.M Coffs Coast
  • Joy in Movement - J.I.M Box Hill
  • Joy in Movement (Epping)
  • Joy in Movement - J.I.M Engadine
  • Joy in Movement - J.I.M Lambton
  • Joy in Movement - J.I.M Neutral Bay
  • Joy In Movement - J.I.M Maroubra
Other7
  • Joy In Movement Attercliffe
  • Joy In Movement Cleveland
  • Joy In Movement Croydon South
  • Joy In Movement Penrith
  • Joy In Movement Sutherland
  • Joy In Movement Warragul
  • Joy In Movement Wentworth Point
QLD4
  • Joy In Movement - J.I.M Caloundra
  • Joy in Movement - J.I.M Rochedale
  • Joy in Movement - J.I.M Bli Bli
  • Joy in Movement - J.I.M Buderim
VIC1
  • Joy In Movement - J.I.M Ocean Grove
ACT1
  • Joy in Movement - J.I.M Belconnen

Recent milestones

  1. July 2026
    Windsor Studio Presence

    The J.I.M Windsor studio is confirmed as operational via social media presence.

  2. Mar 2026
    Meet Jim Page Publication

    The company publishes the 'Meet Jim' page detailing the brand's vision and expansion strategy.

  3. Dec 2025
    Paddington Studio Page Launch

    The official location page for the Paddington studio goes live.

  4. Oct 2025
    J.I.M Mobile App Launch

    The official Joy In Movement mobile app is launched on the Google Play Store.

  5. Aug 2025
    Epping Studio Page Launch

    The official location page for the Epping studio goes live.

  6. June 2025
    Ramsgate Studio Opening

    The Ramsgate studio is listed as operational, offering 30-minute infrared group training classes.

  7. Apr 2025
    Seaforth Studio Opening

    The Seaforth studio is launched and publicised as Australia’s first fully automated, infrared-powered group workout studio under the Joy In Movement (J.I.M) brand.

  8. Apr 2025
    J.I.M Seaforth Studio Opening

    Public launch of the J.I.M Seaforth studio featuring trial workouts.

  9. Mar 2025
    Baulkham Hills Foundation Membership Pre-Launch

    J.I.M initiates foundation membership sign-ups for the Baulkham Hills location.

  10. Jan 2025
    Ongoing class evolution and 30‑minute format standardisation

    By 2025, J.I.M’s website and social media consistently described classes as 30‑minute infrared sessions with programmed movements tailored to sculpt, stretch and tone, indicating a standardised format across studios.

What J.I.M customers are saying on Google

Welcoming staff, clean, supportive and fun place to workout. easy parking and safe.

Verified reviewer

Loving it!! Great classes, love the flexibility and all the class times across the week! 30 mins so quick and feel great afterwards! I started after having 2 years off training and it was perfect, can make it harder or easier by changing up your weights. Great community as well. Highly recommend

Verified reviewer

Absolutely a game-changer for me! I've always struggled to stay consistent with my workouts, but JIM has genuinely become one of the highlights of my day. Lauren and Lyndy are absolutely wonderful and always make an effort to motivate and encourage us whenever they see us. In just a few weeks, I've already lost 2kg, but more importantly, I've built a routine that I actually enjoy and look forward to. The atmosphere is welcoming, supportive, and makes showing up so much easier. I'm so grateful to be part of this community!

Verified reviewer

Really enjoyed the fun vibes from the moment I walked through the front door. Loved how easy it was to follow the workouts from day 1.

Verified reviewer

I absolutely love being a member at JIM Maroubra. I never imagined I’d say this, but this 30 minute workout is one of the best bits of my day. Lyndy and Lauren are just incredible and have created such a welcoming environment. It’s been almost 8 weeks since I joined JIM and the benefits to my physical and mental health have been truly transformative.

Verified reviewer

I’ve always been someone who enjoyed going to the gym, but after having kids I found it really hard to stay committed to any kind of structured exercise. Between work, family life and everything else that comes with being a mum, finding time for myself wasn’t easy. Joining JIM Epping has honestly been one of the best things I’ve done for myself. The 30-minute workouts are perfect for busy schedules, and with so many class times available throughout the week, it’s easy to find something that works. I also love the infrared aspect and that every session is different, which keeps things interesting and makes me want to keep coming back. What really sets JIM Epping apart though is Hayley and Kaylene. They’ve created such a welcoming, supportive environment and are always so friendly, encouraging and accommodating. Walking through the doors never feels like a chore. It’s something I genuinely look forward to. For the first time since becoming a mum, I’ve found a gym that feels realistic to stick with, and I’ve loved being part of the community they’ve built. Highly recommend!

Verified reviewer

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