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Pilates franchise profile
4.9(481 reviews)
FDR register: active
Setup investment
$180,000 – $250,000
Ongoing fees
Franchised outlets
10
Term of agreement
5 or more years
Renewal: Yes

About J.I.M

J.I.M is a health and fitness franchise founded in 2024 that provides group exercise classes combining movement with infrared technology. The studio offers 30-minute sessions focused on Pilates and yoga-inspired disciplines, including stretching, toning, and sculpting exercises. These classes are conducted in environments heated to 40 degrees Celsius using infrared heat, which is intended to assist with detoxification, circulation, and flexibility. The business model utilizes a fully automated operational concept within modern physical storefronts. Revenue is primarily generated through studio memberships and class attendance, managed via a dedicated mobile application for scheduling and administration. The franchise differentiates itself through a condensed 30-minute workout format and the integration of DJ-produced soundtracks to guide participants through the automated instruction. Based in Australia, the brand has grown to approximately 25 units since its inception. The network operates under a structured franchise system that provides site selection guidance, one-on-one mentoring, and centralized marketing support. The company’s geographic footprint is concentrated in the Australian market, with locations established or planned in regions including New South Wales, Queensland, and Victoria.

Currently operating in

NSWQLD

Actively seeking franchisees in

NSWQLDWA

Studios (25)

NSW19
  • Joy In Movement - J.I.M Ramsgate
  • Joy in Movement - J.I.M Glenhaven
  • Joy in Movement - J.I.M Mona Vale
  • Joy in Movement - J.I.M Morisset
  • Joy in Movement - J.I.M Bellambi
  • Joy in Movement - J.I.M Tallawong
  • Joy In Movement - J.I.M Maroubra
  • Joy in Movement - J.I.M Bondi Junction
  • Joy In Movement - J.I.M Seaforth
  • Joy in Movement - J.I.M Gladesville
  • Joy in Movement - J.I.M Botany
  • Joy in Movement - J.I.M Hornsby
  • Joy in Movement - J.I.M Coffs Coast
  • Joy in Movement - J.I.M Box Hill
  • Joy in Movement - J.I.M Paddington
  • Joy in Movement - J.I.M Engadine
  • Joy in Movement - J.I.M Baulkham Hills
  • Joy in Movement - J.I.M Lambton
  • Joy in Movement - J.I.M Neutral Bay
QLD4
  • Joy In Movement - J.I.M Caloundra
  • Joy in Movement - J.I.M Bli Bli
  • Joy in Movement - J.I.M Buderim
  • Joy in Movement - J.I.M Rochedale
ACT1
  • Joy in Movement - J.I.M Belconnen
VIC1
  • Joy In Movement - J.I.M Ocean Grove

Recent milestones

  1. Apr 2025
    Seaforth Studio Opening

    The Seaforth studio is launched and publicised as Australia’s first fully automated, infrared-powered group workout studio under the Joy In Movement (J.I.M) brand.

  2. Apr 2025
    J.I.M Seaforth Studio Opening

    Public launch of the J.I.M Seaforth studio featuring trial workouts.

  3. Jan 2025
    Ongoing class evolution and 30‑minute format standardisation

    By 2025, J.I.M’s website and social media consistently described classes as 30‑minute infrared sessions with programmed movements tailored to sculpt, stretch and tone, indicating a standardised format across studios.

  4. Jan 2025
    Formalised “Find a J.I.M” network including QLD sites

    By 2025, the “Find a J.I.M” page lists multiple NSW studios and new QLD locations such as J.I.M Bokarina Beach (coming soon) and J.I.M Cleveland, evidencing continued expansion of the franchise footprint into Queensland.

  5. Jan 2025
    Introduction of Bokarina Beach QLD site (coming soon)

    In 2025, Joy In Movement officially announces J.I.M Bokarina Beach (Shop 3/38 Bokarina Bvd, Bokarina QLD 4575) as a “coming soon” location, extending the infrared pilates/yoga concept to the Sunshine Coast region.

  6. Jan 2025
    Planning of J.I.M Cleveland QLD studio

    The network page also lists J.I.M Cleveland (QLD) among upcoming or operating studios, reinforcing J.I.M’s strategy to grow its automated infrared studio presence across South‑East Queensland.

  7. Jan 2025
    Brand clarification: not a gym, not a yoga studio, but a hybrid infrared concept

    J.I.M’s owned media clarifies its positioning as “Not a gym. Not a yoga studio. Not a recovery centre. J.I.M combines all three.”, underscoring its hybrid model of strength and conditioning, pilates‑inspired movement and infrared‑based recovery in a modern studio design.

  8. Jan 2025
    Consolidation of identity as Australia’s first fully automated infrared fitness studio

    Across website and social content updated through 2025, Joy In Movement consistently reinforces J.I.M’s identity as Australia’s first fully automated infrared fitness studio, anchoring its franchise value proposition and differentiating it within the health and fitness market.

  9. Jan 2025
    Queensland expansion with Burleigh studio

    The Burleigh (QLD) studio operates, marking J.I.M’s expansion beyond NSW.

  10. Jan 2025
    Ramsgate studio active within Sydney network

    Ramsgate is listed in media coverage as one of J.I.M’s operating locations.

What franchisees & customers say

Welcoming staff, clean, supportive and fun place to workout. easy parking and safe.

Verified reviewer

Loving it!! Great classes, love the flexibility and all the class times across the week! 30 mins so quick and feel great afterwards! I started after having 2 years off training and it was perfect, can make it harder or easier by changing up your weights. Great community as well. Highly recommend

Verified reviewer

Absolutely a game-changer for me! I've always struggled to stay consistent with my workouts, but JIM has genuinely become one of the highlights of my day. Lauren and Lyndy are absolutely wonderful and always make an effort to motivate and encourage us whenever they see us. In just a few weeks, I've already lost 2kg, but more importantly, I've built a routine that I actually enjoy and look forward to. The atmosphere is welcoming, supportive, and makes showing up so much easier. I'm so grateful to be part of this community!

Verified reviewer

Really enjoyed the fun vibes from the moment I walked through the front door. Loved how easy it was to follow the workouts from day 1.

Verified reviewer

I absolutely love being a member at JIM Maroubra. I never imagined I’d say this, but this 30 minute workout is one of the best bits of my day. Lyndy and Lauren are just incredible and have created such a welcoming environment. It’s been almost 8 weeks since I joined JIM and the benefits to my physical and mental health have been truly transformative.

Verified reviewer

Tried the Freeze class at J.I.M Rochedale and had such a great experience! The workout was challenging in the best way and definitely had me working up a sweat 😅 I really liked that the movements were easy to follow while still making you feel strong and pushed throughout the session. The 40 degree heat room was such a cool experience too, it made the class feel even more immersive and you could really feel your body working. Even though the class was 30 minutes, it still felt like a complete and effective workout that left me feeling accomplished afterwards. Also have to mention how clean and well presented the whole facility was. Everything felt super fresh, welcoming and professional from the moment I walked in. Definitely a class I’d do again!

Verified reviewer

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