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Pilates franchise profile

Muse Pilates

4.6(779 reviews)
FDR register: active
Setup investment
Ongoing fees
Franchised outlets
2
+12 corporate
Term of agreement
5 or more years
Renewal: Yes

About Muse Pilates

Muse Pilates provides reformer-based fitness services through a network of boutique studios. The brand offers a variety of 50-minute, low-impact workouts designed to improve flexibility, balance, and aerobic fitness. Programming is structured to accommodate diverse experience levels, with class types ranging from fundamental and essential sessions to advanced levels, jumpboard-based rebound classes, and high-intensity interval training. The brand positions itself as an accessible wellness option for a broad demographic, including individuals of various fitness stages and age groups. The business model utilizes a physical storefront format equipped with specialized reformer beds and supporting fitness apparatus. Revenue is generated through multiple streams, including recurring memberships, class passes, and introductory trial offers for new participants. Studios operate on an appointment-based system with scheduled sessions led by trained instructors. This model emphasizes a boutique environment by maintaining smaller class sizes, which allows for individualized modifications and professional guidance within a group setting. Founded in 2024, Muse Pilates operates a network of approximately 22 units within the Australian health and fitness sector. The franchise has established a geographic footprint primarily in New South Wales, Queensland, and the Australian Capital Territory. The studios are typically situated in urban and suburban commercial hubs, often localized within convenient proximity to residential areas and other retail amenities.

Currently operating in

NSWQLDACT

Studios (22)

NSW9
  • Muse Pilates Studio Hurstville
  • Muse Pilates Studio Bexley North
  • Muse Pilates Studio Warners Bay
  • Muse Pilates Studio Maitland
  • Muse Pilates Studio Camperdown
  • Muse Pilates Studio Sans Souci
  • Muse Pilates Studio Hamilton
  • Muse Pilates Studio Dulwich Hill
  • Muse Pilates Wagga Wagga
ACT5
  • Muse Pilates Studio Woden
  • Muse Pilates Studio Kingston
  • Muse Pilates Gungahlin
  • Muse Pilates Studio Dickson
  • Muse Pilates Studio Campbell
Other4
  • Le' Muse Pilates
  • Muse Studio
  • Muse Pilates
  • Muse Wellness Studio
QLD1
  • Muse Pilates Studio Southport
SA1
  • MUSE HAUS
VIC1
  • Muse Boutique Hawthorn
WA1
  • Muse Body Sculpt

Recent milestones

  1. June 2026
    Phoebe's 5-year anniversary at Muse

    Phoebe, an instructor at Muse Pilates, celebrates five years with the brand, having taught thousands of classes and met hundreds of members.

  2. June 2026
    Launch of June Winter Challenge 2026

    Muse Pilates is hosting its first challenge for 2026, where participants must complete 16 classes in June to be eligible for prizes including unlimited memberships and a Muse Gift Bag.

  3. May 2026
    Mother's Day 2026 with Founder Allana and Linda

    Muse Pilates celebrates Mother's Day, featuring Founder Allana and her mother Linda, who has been attending classes at the Hamilton studio 5 times a week since its opening.

  4. May 2026
    International Pilates Day 2026

    Muse Pilates celebrates International Pilates Day, highlighting its role as more than just a studio but a community and a home.

  5. Apr 2026
    Gungahlin Studio Opening

    Muse Pilates opened a studio in Gungahlin, ACT.

  6. Apr 2026
    Nap Pilates April Fool's Class

    Muse Pilates introduces 'Nap Pilates', their most relaxing class yet, as an April Fool's joke.

  7. Mar 2026
    Lauren Ruff becomes franchise owner of Muse Camperdown and Warners Bay

    Lauren Ruff, formerly Muse's Financial Controller, has officially become the new owner of the Muse Camperdown and Muse Warners Bay studios.

  8. Mar 2026
    Lauren Ruff Becomes Franchise Owner of Muse Camperdown and Warners Bay

    Lauren Ruff, previously the Financial Controller for Muse, officially becomes the new owner of Muse Camperdown and Muse Warners Bay studios.

  9. Jan 2026
    Launch of Spicy Pilates Instructor Training

    Spicy Pilates, founded by Allana Ford who has led 14 Pilates studios, launches an instructor training course focused on preparing instructors for success in real studios.

  10. Oct 2025
    Hurstville Studio Opening

    Muse Pilates opened a studio in Hurstville, NSW.

What franchisees & customers say

Thoughtfully designed space! Friendly and engaging staff. Can't wait to take more classes! Oh and the cafe is a must whether you want a bite to eat, coffee or a protein smoothie!

Verified reviewer

Highly recommend! I’ve tried many trial classes for different pilates studios within Canberra but the vibes were never right (hard to explain, but if you know that gut feeling, you know). After my 4 lesson trial pack finished, I immediately bought a 50 class pack as they were having a deal on! The studio is new, clean and the class sizes were around 10 reformers, small enough so you get assistance, but not too small that you feel watched and uncomfortable as a newbie.

Verified reviewer

The best studio, really enjoyed every session. Highly recommend!

Verified reviewer

I’ve had such a great experience at my Pilates studio, and Kosi is truly an amazing instructor! Every class is motivating, challenging, and welcoming at the same time. Kosi pays close attention to form, encourages you throughout the workout, and makes every session feel personalized no matter your fitness level. I always leave class feeling stronger, energized, and more confident. The studio atmosphere is beautiful and positive, and the workouts are both fun and effective. Highly recommend taking a class with Kosi if you want an instructor who genuinely cares and pushes you to be your best!

Verified reviewer

As a first-time Pilates girlie, I can honestly say that Le' Muse Studio has been nothing short of amazing. Since joining, I’ve had the opportunity to learn new techniques, challenge myself in ways I never expected, and build both physical and mental strength. I’ve seen tremendous improvements in my overall strength, endurance, and confidence, and I’m excited to continue growing on this journey. My instructor, Kosey, is absolutely incredible. He consistently pushes me to reach my full potential while also providing the encouragement and support I need when things get tough. Even when my legs are shaking and I feel like giving up, he motivates me to keep going. I also want to give a special thank you to Chelsea, The face of Le' Muse. Her vision, passion, and dedication are evident in every aspect of the studio. She has created such a welcoming, uplifting, and empowering environment where everyone feels supported regardless of their fitness level. Her positive energy and genuine care for each client make Le' Muse feel like more than just a studio it feels like a community. I am so grateful to be a part of the Le' Muse family and highly recommend this studio to anyone looking to begin or continue their Pilates journey.

Verified reviewer

I've been working with Nina for several months now and have really enjoyed developing mind-body awareness, improving core strength and flexibility, and learning more about pilates. Nina brings a lot of positive energy and focus to each session, gradually building on prior work and attentive to personal goals. The studio is bright and airy and the variety of equipment allows for a nicely balanced workout.

Verified reviewer

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