Back to comparison
Pilates franchise profile
5.0(1,730 reviews)
FDR register: active
Setup investment
$208,000 - $300,000
Ongoing fees
-
Franchised outlets
40
Term of agreement
5 or more years
Renewal: Other

About @Pilates

@Pilates is a health and fitness franchise that specializes in reformer and mat pilates, alongside yoga services. The brand serves a broad demographic by providing flexible exercise options designed to accommodate varying schedules and fitness levels. Its service offering includes both pre-set and custom workout programs, supported by a combination of virtual instructors and in-studio personnel. The business model utilizes a hybrid operational concept that integrates 24/7 studio access with a mix of virtual and staffed support. This format allows members to attend sessions at any time, with classes starting every hour. While the studios provide on-demand virtual instruction around the clock, physical facilitators are typically present for eight hours during peak demand periods. This tech-enabled approach utilizes proprietary digital tools for workout tracking and program delivery. Founded in 2023, the franchise has grown to approximately 92 units. While its primary operations and the majority of its network are located across Australia—including Victoria, New South Wales, Queensland, South Australia, Western Australia, and the ACT—the brand has also expanded its geographic footprint into New Zealand. The studios are positioned as boutique fitness environments focused on accessibility and technological integration within the boutique exercise sector.

Currently operating in

NSWVICQLDWASAACT

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (46)

QLD20
  • @pilates 24/7 Roma
  • @Pilates Yeppoon
  • @pilates 24/7 Townsville
  • @pilates 24/7 Toowoomba
  • @pilates 24/7 Southport
  • @pilates Sippy Downs
  • @Pilates Rockhampton
  • @Pilates 24/7 Pomona
  • @Pilates 24/7 Miami
  • @pilates 24/7 Maroochydore
  • @Pilates 24/7 Mackay
  • @Pilates 24/7 Kawana
  • @pilates 24/7 Aspley
  • @pilates 24/7 Arana Hills
  • @pilates 24/7 Annandale
  • @pilates Hervey Bay
  • @Pilates Gladstone
  • @Pilates Emerald
  • @pilates 24/7 Caloundra
  • @pilates 24/7 Bundaberg
VIC12
  • @Pilates 24/7 Wangaratta
  • @pilates 24/7 South Melbourne
  • @pilates 24/7 Shepparton
  • @pilates 24/7 Prahran
  • @Pilates 24/7 Moorabbin
  • @pilates 24/7 Mildura
  • @Pilates 24/7 Kyabram
  • @pilates 24/7 Kew
  • @Pilates Geelong
  • @pilates 24/7 Brighton
  • @Pilates Bendigo
  • @Pilates 24/7 Echuca
NSW4
  • Sweat Pilates Gregory Hills
  • @pilates 24/7 Newcastle
  • @pilates 24/7 Burwood
  • @Pilates Albury
Other4
  • @pilates 24/7 Palm Beach
  • @pilates 24/7 Queenstown
  • @pilates 24/7 Mount Waverley
  • @Pilates 24/7 Mount Maunganui
SA3
  • @pilates24/7 Unley
  • @pilates 24/7 North Adelaide
  • @pilates Campbelltown
WA2
  • @Pilates 24/7 Subiaco
  • @pilates 24/7 Currambine
ACT1
  • @pilates247 Kingston

Recent milestones

  1. Oct 2026
    Opening of Pilates 24/7 Ipswich

    New studio location opening in Ipswich.

  2. Oct 2026
    Opening of Pilates 24/7 Cairns

    New studio location opening in Cairns.

  3. Oct 2026
    Launch of 'Just the Mat!' with Tegan

    Introduction of a new 30-minute, beginner-friendly Pilates mat class format as the designated October program pick.

  4. Oct 2026
    Opening of Pilates 24/7 Tamworth

    New studio location opening in Tamworth.

  5. Oct 2026
    Launch of The AT Pilates Academy

    Pilates announced the official launch of their educational platform, The AT Pilates Academy, led by team member Kate.

  6. Oct 2026
    Pilates Conference Partnership Showcase

    Pilates featured key strategic partners during their conference weekend, including Krunk Social, CFI Finance, Ecollect, and Ur Daily Stack.

  7. Oct 2026
    Annual Network Summit

    Pilates held their annual network-wide gathering, with founder Tara Jarrett taking over the brand's social media for the event.

  8. Oct 2026
    Launch of The Pilates Academy

    Pilates announced the upcoming launch of their new educational division, The Pilates Academy, focused on professional instruction.

  9. Oct 2026
    Bingo Blitz Challenge Launch

    Pilates launches a 4-week Bingo Blitz community challenge starting October 5, 2026, with cash prizes for winners.

  10. Oct 2026
    Bingo Blitz Community Challenge

    Pilates launches a 4-week studio-wide Bingo Blitz challenge running from October 5 to November 1 with cash prizes for winners.

What @Pilates customers are saying on Google

Such a beautiful studio! Mel and family are super welcoming and make me feel very comfortable in the studio. I love that I can choose my focus for my session. The amenities are an added bonus too (the massage chair is to die for!). I’ve never been more excited to workout!

Verified reviewer

Gorgeous studio, great classes and lovely staff. The 24/7 access allows me to fit a workout around my schedule.

Verified reviewer

Great facilities and staff. So easy to be able to take a class or have a sauna session whenever you like!

Verified reviewer

Great studio that is always clean, tidy, and well maintained. Although I mostly attend during unstaffed hours, the staff are still friendly, supportive, and make an effort to check in with me via phone or message. It’s great to feel supported even when staff aren’t physically there!

Verified reviewer

I absolutely love @Pilates 24/7 Mount Waverley! ❤️ The owners and staff are so genuinely friendly, welcoming and supportive, creating a calm, inviting and fresh environment where everyone feels at home. They truly care. The recovery centre is so blissful with a massage chair and sauna, which l so love and leave feeling on cloud 9. The convenience of not being locked into Pilates session times is absolutely perfect. It means l can come any time of the day or night. It’s so much more than a Pilates studio. It ticks all the boxes as a great place to train. ✅✅✅ Highly recommend!

Verified reviewer

Such a lovely studio! During staffed hours, the instructors make you feel comfortable from the moment you walk in. I love the flexibility to choose your own class and work around what suits your schedule, which is especially helpful when you have young kids! It makes such a difference being able to fit classes into your life without feeling stressed or restricted. There’s also a massage chair and sauna! Be sure to check them out before or after a workout. Highly recommend!

Verified reviewer

Coverage & articles

Article · Oct 2026
@Pilates: 5 notable moves in the past 14 days
Article · Oct 2026
@Pilates: 4 notable moves in the past 14 days

Interested in @Pilates?

Add them to your shortlist and we'll coordinate an intro call with the franchise development team.