Pilates franchise profile

@Pilates

Visit website

5.0(1,205 reviews)

FDR register: active

Setup investment

$208,000 – $300,000

Ongoing fees

—

Franchised outlets

Term of agreement

5 or more years

Renewal: Other

About @Pilates

@Pilates is a health and fitness franchise that specializes in reformer and mat pilates, alongside yoga services. The brand serves a broad demographic by providing flexible exercise options designed to accommodate varying schedules and fitness levels. Its service offering includes both pre-set and custom workout programs, supported by a combination of virtual instructors and in-studio personnel. The business model utilizes a hybrid operational concept that integrates 24/7 studio access with a mix of virtual and staffed support. This format allows members to attend sessions at any time, with classes starting every hour. While the studios provide on-demand virtual instruction around the clock, physical facilitators are typically present for eight hours during peak demand periods. This tech-enabled approach utilizes proprietary digital tools for workout tracking and program delivery. Founded in 2023, the franchise has grown to approximately 92 units. While its primary operations and the majority of its network are located across Australia—including Victoria, New South Wales, Queensland, South Australia, Western Australia, and the ACT—the brand has also expanded its geographic footprint into New Zealand. The studios are positioned as boutique fitness environments focused on accessibility and technological integration within the boutique exercise sector.

Currently operating in

NSWVICQLDWASAACT

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (43)

QLD21

@pilates 24/7 Bundaberg
@Pilates Yeppoon
@pilates 24/7 Townsville
@pilates 24/7 Toowoomba
@pilates 24/7 Southport
@pilates Sippy Downs
@pilates 24/7 Roma
@Pilates Rockhampton
@Pilates 24/7 Pomona
@pilates 24/7 Palm Beach
@Pilates 24/7 Miami
@pilates 24/7 Maroochydore
@Pilates 24/7 Mackay
@pilates 24/7 Aspley
@pilates 24/7 Arana Hills
@pilates Hervey Bay
@Pilates Gladstone
@Pilates Emerald
@pilates 24/7 Caloundra
@pilates 24/7 Annandale
+1 more

VIC12

@pilates 24/7 Brighton
@Pilates 24/7 Wangaratta
@pilates 24/7 South Melbourne
@pilates 24/7 Shepparton
@pilates 24/7 Prahran
@Pilates 24/7 Moorabbin
@pilates 24/7 Mildura
@Pilates 24/7 Kyabram
@pilates 24/7 Kew
@Pilates Geelong
@Pilates Bendigo
@Pilates 24/7 Echuca

NSW4

@pilates 24/7 Newcastle
@pilates 24/7 Burwood
Sweat Pilates Gregory Hills
@Pilates Albury

SA3

@pilates24/7 Unley
@pilates 24/7 North Adelaide
@pilates Campbelltown

WA2

@Pilates 24/7 Subiaco
@pilates 24/7 Currambine

ACT1

@pilates247 Kingston

Recent milestones

July 2026
Launch of Express Classes
Pilates announces the launch of new, quicker Express Classes landing on the platform for busy members.
July 2026
Launch of Strength Only classes with Russ
Pilates announces the launch of new Strength Only classes featuring free weights and no reformer, led by instructor Russ.
July 2026
Launch of More Express Classes
Pilates announces the launch of new Express Classes on their platform, offering quicker sessions with the same energy and burn.
July 2026
Launch of Strength Only Classes
Pilates introduces 'Strength Only' classes, focusing on free weights and no reformer, returning to personal training roots.
July 2026
Launch of Strength Only classes
Introduction of new Strength Only classes, featuring free weights and no reformer, led by instructor Russ.
July 2026
Partnership with EMU Australia for winter wear
Pilates collaborates with EMU Australia, highlighting their footwear for winter Pilates attire.
July 2026
Partnership with Nutribullet Australia for Full Form challenge
Pilates partners with Nutribullet Australia for its Full Form challenge prizes and recipe support.
July 2026
Successful completion of Full Form challenge
Pilates wraps up its biggest Full Form challenge yet, with the highest number of members completing it, and congratulates winners who received $500 and a Nutribullet prize.
July 2026
Conclusion of the 'Full Form' Challenge
The 'Full Form' challenge concludes with the highest number of members completing the challenge. @pilates.247newplymouth and @pilates247aranahills had the most completions.
July 2026
Conclusion of Full Form Challenge
Pilates celebrates the successful conclusion of its biggest 'Full Form challenge' yet, with many members completing the program and winners receiving prizes sponsored by @nutribulletaus.

What franchisees & customers say

Love it. Beautifully fitted out. Large screens & great instructors make it easy to follow with attention on form. Bonus to have Wunda chair, massage chair, sauna & RLT.
Verified reviewer

What a beautiful studio!!! I am so very happy you guys opened in the area. Working full-time, as well as everything we need to stay on top of these days, it can be a big stuggle to prioritise yourself. The flexibility of @pilates 27/7 has allowed me to book in and come down, when I have an hr to spare. All the team are so wonderful, supportive and genuine want to help. The massage chair is an absolute treat, booking that in after a session is highly recommended. The Sauna is so luxe too, you completely forget where you are, so relaxing. Thank you all
Verified reviewer

I love my new Reformer Pilates venue.(my happy place) It’s been about 3weeks since my induction and each session since has been so enjoyable and a learning experience. The entire process is so easy to mange- from booking a session online to locking the studio door when I leave. I thought following the class from an iPad would be difficult- how wrong I was. There are so many classes to choose from and new ones are added all the time Help in anything with using the reformer is also not too far away
Verified reviewer

Amazing space and facilities; quality customer service; a great place to connect/reconnect with traditional/Clinical Pilates and/or an added fitness training element. Calming space so important for the mindfulness that Pilates requires. Love it!
Verified reviewer

I absolutely love my time at Pilates @ 24/7 Miami! I love how flexible the class times are which makes it so easy to fit workouts around my work schedule. Such a welcoming atmosphere too. Definitely recommend! PS. The studio is stunning 😍
Verified reviewer

Absolutely loving this new studio! The online classes are so easy to follow, I can get in and out without any distractions during my workouts. The studio and equipment is kept so clean - highly recommend.
Verified reviewer

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