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Pilates franchise profile

Strong Pilates

4.9(5,698 reviews)
FDR register: active
Setup investment
$343,400 - $570,115
Ongoing fees
$500
Franchised outlets
98
Term of agreement
5 or more years
Renewal: Other

About Strong Pilates

Strong Pilates is a health and fitness franchise providing high-intensity, low-impact exercise classes. The service combines traditional Pilates principles with cardiovascular and strength training. These programs are delivered through 45-minute sessions designed around 12-week movement cycles. The workouts utilize specific fitness technology, including custom-built equipment that integrates rowing and cycling mechanisms into a pilates reformer bed. The business model operates through boutique physical storefronts. Revenue is primarily generated through class bookings and memberships managed via a proprietary mobile application. A key differentiator in the operational concept is the use of specialized hardware, specifically the Rowformer and Ride machines, which allow for simultaneous resistance and aerobic activity. The training sessions are further supported by trackable data programming to monitor participant progress. Founded in 2019, the brand originated in Australia and has since expanded its geographic footprint to include over 100 locations globally. The network maintains a significant presence in its primary Australian market, with approximately 66 units reported in recent registry data. The franchise targets the group fitness sector, focusing on a community-based studio environment.

Currently operating in

NSWVICQLDWASATASACT

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (67)

NSW19
  • STRONG Pilates Wetherill Park
  • STRONG Pilates Leppington
  • STRONG Pilates Broadmeadow
  • STRONG Pilates Coffs Harbour
  • STRONG Pilates Gladesville
  • Strong Pilates Warners Bay
  • STRONG Pilates Castle Hill
  • STRONG Pilates Pymble
  • STRONG Pilates Engadine
  • STRONG Pilates Tweed Heads
  • STRONG Pilates Penrith
  • STRONG Pilates Rozelle
  • Strong Pilates Bankstown
  • Strong Pilates Alexandria
  • STRONG Pilates Coogee
  • STRONG Pilates Byron Bay
  • Strong Pilates
  • Strong Pilates Roselands
  • STRONG Pilates Miranda
VIC15
  • STRONG Pilates Maribyrnong
  • Strong Pilates Heidelberg
  • STRONG Pilates HQ
  • Strong Pilates - Cheltenham
  • Strong Pilates Balwyn
  • Strong Pilates Caroline Springs
  • Strong Pilates Port Melbourne
  • STRONG Pilates Ballarat
  • STRONG Pilates & Recovery Frankston
  • STRONG Pilates Essendon
  • STRONG Pilates Elsternwick
  • Strong Geelong
  • Strong Pilates Richmond
  • Strong Pilates Geelong
  • Strong Pilates Pakenham
QLD12
  • Strong Pilates
  • Strong Pilates Springfield Central
  • STRONG Pilates Robina
  • Strong Pilates Maroochydore
  • STRONG Pilates Burleigh
  • STRONG Pilates Ashmore
  • STRONG Pilates Lutwyche
  • STRONG Pilates Fortitude Valley
  • STRONG Pilates Southport
  • STRONG Pilates Springwood
  • Strong Pilates West End
  • STRONG Pilates Chermside
WA9
  • STRONG Pilates Joondalup
  • STRONG Pilates Highgate
  • STRONG Pilates South Perth
  • STRONG Pilates Rockingham
  • STRONG Pilates South Fremantle
  • STRONG Pilates Secret Harbour
  • STRONG Pilates Clarkson
  • STRONG Pilates Scarborough
  • STRONG Pilates Innaloo
SA7
  • STRONG Pilates Modbury
  • STRONG Pilates Glen Osmond
  • Strong Pilates Kensington Park
  • STRONG Pilates Keswick
  • STRONG Pilates Henley Beach
  • STRONG Pilates Port Adelaide
  • STRONG Pilates Somerton Park
TAS3
  • STRONG Pilates Hobart
  • STRONG Pilates Launceston
  • STRONG Pilates Eastern Shore
ACT1
  • STRONG Pilates Braddon
Other1
  • Strong Pilates Wandsworth

Recent milestones

  1. Oct 2026
    Strong Pilates campaign calls out membership overload

    Strong Pilates has launched a new global campaign, 'Pilates. Strength. Cardio. One Membership.', to combat fitness membership fatigue across its network of 130-plus international studios.

  2. Oct 2026
    STRONG Pilates new campaign challenges need for multiple fitness memberships

    Fitness franchise STRONG Pilates has launched a new campaign aimed at questioning the necessity for consumers to maintain multiple gym memberships.

  3. Sept 2026
    Strong Pilates heads to Saudi Arabia

    Strong Pilates has signed a master franchise agreement with Healthpreneurs to open 21 studios across Saudi Arabia over the next decade.

  4. Aug 2026
    STRONG Pilates announces Master Franchise partnership with Xtreme Brands

    STRONG Pilates has officially entered into a master franchise partnership with Xtreme Brands, marking a significant expansion move for the fitness franchise.

  5. Aug 2026
    Strong Pilates’ Euro summer? Smart50 alumni secures major partnership with Poland’s Xtreme Brands

    Australian fitness franchise Strong Pilates has signed a major master franchise agreement to expand its operations into Poland and the Czech Republic.

  6. Aug 2026
    European Master Franchise Partnership

    Strong Pilates enters a master franchise agreement with Poland’s Xtreme Brands to expand into Poland and the Czech Republic.

  7. Aug 2026
    Strong Pilates targets Central Europe with Poland deal

    Strong Pilates has announced a major international expansion, securing a master franchise agreement with Xtreme Brands to launch studios across Poland and the Czech Republic.

  8. July 2026
    Canberra Pilates studio closes days after offering EOFY sale

    A Strong Pilates studio in Canberra has abruptly closed its doors, leaving members with unused memberships just days after promoting an EOFY sale.

  9. June 2026
    CLOSURE: Strong Pilates Braddon

    Strong Pilates' Braddon studio in Canberra has announced its permanent closure, with a final community catch-up scheduled at Margot Café on 20 June.

  10. Aug 2025
    100th Studio Milestone

    STRONG Pilates reached its 100th studio milestone with the opening of the Garwood, New Jersey location at 406 South Ave. This marked the fifth STRONG Pilates location in the U.S.

What Strong Pilates customers are saying on Google

Very very hard to find free parking. And the staff is not so friendly. Not recommend. It was my first time attending, and I forgot to bring my grip socks. I spent about a minute deciding whether to buy a pair because I already had some at home. By the time I decided to purchase them, I was told there wasn’t enough time and that I wouldn’t be allowed to buy the socks or join the class. As a result, I lost both class credit and my time. I’ve never experienced anything like this at any other studio. Other studio will even wait 1 or 2 minutes for those haven’t show up. This was a very disappointing experience, and I won’t be coming back.

Verified reviewer

Absolutely love STRONG Pilates at Tweed Heads!! The classes are fantastic, and every session is such a great workout! I’ve been going with my daughter, which makes it even more special. We both look forward to our little bit of mum and daughter time each week. It’s such a lovely way to spend quality time together while getting a great workout in and making special memories along the way.

Verified reviewer

The Greatest Pilates Studio of all time!!!!

Verified reviewer

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Verified reviewer

Strong Gladesville is the best. Love the classes, the trainers are all very knowledgeable and friendly. Would highly recommend!

Verified reviewer

I’ve been a member at STRONG Pilates for a few weeks now, and honestly, I’m loving it! ❤️ I had never done Pilates before, and I think STRONG Pilates is the perfect combination because I get to work on my flexibility while also lifting weights and building strength. I absolutely love the vibe of the girls! They’re always so friendly and full of energy. Every time I walk in, I get a big smile and a “How are you?” — it really makes a difference. The instructors are amazing and clearly know what they’re doing. They’re always correcting my movements, which shows that even with a full class, they’re paying attention to everyone. I also love the playlists — they make you feel so much more motivated and pumped! I always leave the class absolutely dead 😂 which is exactly what I’m there for! The lockers are also super handy, so everything stays organised while you’re exercising. And honestly, the cold wet towel at the end of the class to freshen your face… BEST part! 😂 I really recommend STRONG Pilates. The energy is so good that it actually makes me want to go. When I used to go to the gym, I felt like I was dragging myself there because I had to. Now, I happily ride my bike to STRONG, do my class, and ride my bike home. 🚴‍♀️💪 I’m absolutely loving it! ❤️

Verified reviewer

Coverage & articles

Article · Oct 2026
STRONG Pilates new campaign challenges need for multiple fitness memberships
Article · Oct 2026
Strong Pilates campaign calls out membership overload
Article · Aug 2026
Strong Pilates targets Central Europe with Poland deal
Article · Aug 2026
Strong Pilates’ Euro summer? Smart50 alumni secures major partnership with Poland’s Xtreme Brands
Article · Aug 2026
STRONG Pilates announces Master Franchise partnership with Xtreme Brands
Article · Sept 2026
Strong Pilates heads to Saudi Arabia

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