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Pilates franchise profile

Studio Vela Pilates / Studio Vela Pilates & Wellness / Studio Vela

5.0(26 reviews)
FDR register: active
Setup investment
$298,500 – $442,000
Ongoing fees
$882,500 – $1,596,500
Franchised outlets
0
Term of agreement
5 or more years
Renewal: Yes

About Studio Vela Pilates / Studio Vela Pilates & Wellness / Studio Vela

Studio Vela is a health and fitness franchise specializing in reformer Pilates and wellness services. The brand provides a diverse range of exercise options, including instructor-led classes and self-guided training sessions. These programs are designed to accommodate various fitness levels, focusing on improving core strength, posture, flexibility, and overall body balance. In addition to physical training, the business offers wellness-oriented products and services, such as aromatherapy oils, serums, and recovery-focused treatments. The operational model utilizes a fixed storefront format characterized by modern, high-end studio environments. A primary differentiator of the system is the hybrid scheduling approach, which allows members to choose between structured group classes and independent workouts throughout the day. Revenue is generated through studio memberships, tiered service appointments, and the sale of branded spa and wellness products. Founded in 2025, the franchise is based in Australia. The network’s expansion strategy includes the establishment of multiple locations across the country, with its flagship site situated in Blacktown, Sydney. Additional units are currently under development in regions such as Avoca Beach, Frenchs Forest, and Sippy Downs, reflecting a targeted footprint in Western Sydney and the broader Australian market.

Currently operating in

NSW

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (1)

NSW1
  • Studio Vela Pilates

Recent milestones

  1. Jan 2025
    Founders of Vela Pilates Sippy Downs introduced publicly

    A Facebook post from Studio Vela Pilates Sippy Downs introduces the founders and explains that 'Vela was created to be more than just a studio – it’s a space designed for connection, movement and community,' documenting the people behind the Sippy Downs location and their vision.

  2. Jan 2025
    Studio Vela Sippy Downs Introduction

    Studio Vela Pilates Sippy Downs introduces its founders and presents the studio as a community-focused space, marking the expansion of Studio Vela branded locations beyond NSW into other Australian regions.

  3. Jan 2025
    Studio Vela Pilates app used for bookings and member management

    By 2025, the Studio Vela Pilates app is promoted as the central tool for class scheduling and membership management, supporting the franchise’s system-based operation of branded studios across NSW.

  4. Jan 2025
    Continued promotion of 'Founding Member' offers across Studio Vela network

    Studio Vela maintains a marketing push around 'Founding Member' status and unlimited pilates access, suggesting ongoing roll-out of new Studio Vela locations using early-bird membership campaigns.

  5. Jan 2025
    Social media spotlight on Vela Pilates Sippy Downs community focus

    Complementary Instagram content highlights the community-building focus at Vela Pilates Sippy Downs, reinforcing the franchise’s positioning as a connection-oriented pilates and wellness space in Australia.

  6. Jan 2024
    Studio Vela Avoca Beach Studio Opening

    Studio Vela opens a studio in Avoca Beach, NSW, offering reformer Pilates classes.

  7. Jan 2024
    Studio Vela Frenchs Forest Studio Opening

    Studio Vela opens a studio in Frenchs Forest, NSW, offering reformer Pilates classes.

  8. Jan 2024
    Studio Vela Blacktown Studio Opening

    Studio Vela opens a studio in Blacktown, NSW, offering reformer Pilates classes.

  9. Jan 2024
    Studio Vela Sippy Downs Studio Opening

    Studio Vela opens a studio in Sippy Downs, offering reformer Pilates classes.

  10. Jan 2024
    Studio Vela Pilates iOS App Launch

    Studio Vela Pilates launches its official iOS app, published by Dominic & Andrew Pty Ltd.

What franchisees & customers say

Absolutely love this Pilates studio. The instructors are very knowledgeable, supportive, and genuinely welcoming, which makes every class enjoyable and comfortable. I really appreciate the time flexibility, classes are available 7 days a week, which makes it so easy to fit workouts into a busy schedule. It’s a fantastic place in Blacktown for all skill levels, whether you’re a beginner or more experienced. The positive atmosphere and encouraging instructors make you want to keep coming back. Highly recommend!

Verified reviewer

Vela Pilates is the first place I’ve ever done Pilates, and my experience has been nothing short of amazing. The staff are incredibly friendly, welcoming, and make you feel completely comfortable from the moment you walk in. I also love how many class times are available — it works perfectly with both my work-from-home days and office days. I would highly recommend Vela Pilates to anyone who struggles with staying consistent at the gym. The motivation here is unreal. After every session, I walk out feeling better, stronger, and excited for the next class. I haven’t felt this motivated in years, and I’m so grateful I found this place.

Verified reviewer

Had the best Pilates session with Isabella! 💗 the jump class was incredible and moved my body so well, will definitely be coming back!!

Verified reviewer

I absolutely love this place! The instructors are so welcoming and really take the time to help you perfect your form. The classes are challenging but enjoyable, people are super nice, and place is clean and new! The studio itself is beautiful, clean. Best part of the week!

Verified reviewer

Studio Vela Plates Sydney is honestly one of the best Pilates studios I have ever visited. From the moment I arrived, the studio felt modern, clean and beautifully designed. You can tell that a lot of thought and care has gone into creating a calm and welcoming space. The instructors are friendly, highly skilled and always make sure that every reformer Pilates class is both challenging and enjoyable. I really appreciate how each session can be adjusted to suit all fitness levels, whether you are a beginner or more advanced. The Pilates equipment is high quality and the focus on proper form and technique has helped me improve my posture, flexibility and overall strength. After only a few weeks I have already noticed a big improvement in my core strength and body balance. If you are looking for a premium Pilates studio in Sydney, Studio Vela Plates is an amazing choice. It is perfect for anyone who wants reformer Pilates, mat Pilates or a more personalised fitness experience in a friendly and supportive environment. The staff are professional, the atmosphere is relaxing and every class leaves you feeling stronger, refreshed and full of energy. I would highly recommend Studio Vela Plates to anyone searching for the best Pilates classes in Sydney. It is a beautiful boutique studio with a positive vibe and excellent instructors who truly care about helping you achieve your goals.

Verified reviewer

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