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Pilates franchise profile
This is Yoga This is Pilates logo

This is Yoga This is Pilates

4.8(648 reviews)
FDR register: active
Brand statement

A welcoming studio community offering Yoga, Pilates and Wellbeing Programs, designed to support real life with quality teaching and a grounded approach. At the core of our beliefs is a holistic approach to health — body, mind and soul. We speak with calm confidence. We say less, we mean it, and we never oversell. No hype, no urgency, no promises of transformation — just plain language about a good room, a great teacher, and an hour that belongs to you. The name is the voice: this is yoga, this is pilates. Not a claim. A statement of fact.

Setup investment
$115,000 - $250,000
Ongoing fees
-
Franchised outlets
5
+5 corporate
Term of agreement
5 or more years
Renewal: Yes

About This is Yoga This is Pilates

This is Yoga This is Pilates operates wellness studios that provide a range of movement, exercise, and mindfulness services. The brand offers classes in various styles of yoga, including Vinyasa, Hatha, Yin, and Slow Flow, alongside mat and reformer Pilates. Other physical and mental wellness disciplines offered at the studios include barre, Tai Chi, and guided meditation, catering to clients seeking physical strength, flexibility, and stress reduction. The franchise business model is built around boutique physical studios that offer both in-studio sessions and online classes. Revenue streams are generated through class passes, ongoing memberships, specialized workshops, and certified teacher training courses. Operational features include a structured progression system for participants, with specific introductory and foundational classes designed to establish techniques before clients advance to more complex workouts, such as reformer Pilates. Operating within the health and fitness industry in Australia, the network has established a geographic footprint across New South Wales. The brand currently supports studios in regional and metropolitan communities, including Bathurst, Lane Cove, Rozelle, Randwick, and Clovelly.

Currently operating in

NSW

Actively seeking franchisees in

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Recent milestones

  1. Aug 2026
    Launch of This Is Yoga | This Is Pilates Mobile App

    The brand launches a centralized mobile application for scheduling classes across its studio network.

  2. June 2026
    Lane Cove Studio Opening

    The brand announced the opening of its new This Is Pilates studio located at Lane Cove Plaza.

  3. Aug 2025
    Rozelle Studio Open Day

    This Is Yoga held an open-day event for its Rozelle studio, featuring free yoga and pilates classes.

  4. Aug 2025
    Rozelle Studio Open Day

    Official Open Day Weekend celebrating the launch of the Rozelle studio and new Pilates classes.

  5. Oct 2021
    Lane Cove Studio Opening

    Launch of the This is Pilates studio at Lane Cove Plaza.

  6. Jan 2021
    Clovelly Studio Opening

    This Is Yoga establishes its Clovelly studio at 34 Burnie Street, Clovelly, NSW.

  7. Jan 2021
    Lane Cove Studio Opening

    This Is Yoga launches its brand new Pilates studio at Level 1, 2 Lane Cove Plaza, Lane Cove, NSW.

  8. Jan 2019
    Randwick Studio Opening

    This Is Yoga establishes its Randwick studio at 34 St Pauls St, Randwick, NSW.

What This is Yoga This is Pilates customers are saying on Google

Good choice of class times to choose from through the week, with a range of great instructors.

Verified reviewer

Carla’s flows are incredible, beautifully structured, creative, and thoughtfully sequenced. She’s clearly very knowledgeable and creates such a welcoming atmosphere in every class. I’ve also attended sessions with other instructors, and every class has been excellent, but the Thursday class remains my favourite. Highly recommended!

Verified reviewer

Carla is an outstanding instructor. Her flows are beautifully structured, creative, and clearly backed by extensive knowledge and experience. She creates a warm, supportive atmosphere that makes every class a joy to attend. I’ve also attended sessions with other instructors, and every class has been excellent, but the Thursday class remains my favourite :) Highly recommended!

Verified reviewer

I thoroughly enjoy the classes. They are challenging in the best way. I've noticed a positive difference with in my strength, overall flexibility and well being. I highly recommend it to anyone looking for a friendly professional and motivating place to do Pilates.

Verified reviewer

I have been going to this is yoga for a few years now, I love the teachers and the vibes, my favourite yoga studio

Verified reviewer

I did the Strength, Stretch and Recovery workshop at This is Pilates, Lane Cove on the weekend and really enjoyed the experience. Kelly definitely helped my confidence in setting appropriate springs for strength training. I liked the educational focus and how only 3 sets of 3 exercises were used, which helped with experimentation and provided immediate feedback. (This can be difficult to achieve in a normal studio class). I was also interested in learning more about the best way to recover from a more strenuous class. Well done to everyone involved.

Verified reviewer

Leadership team

owner
editor
editor
editor

Coverage & articles

Article · Aug 2026
This is Yoga This is Pilates appears on the Franchise Disclosure Register

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