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Pilates franchise profile
4.8(1,770 reviews)
FDR register: active
Setup investment
$1,008,037 – $1,744,272
Ongoing fees
$127,500 – $994,000
Franchised outlets
3
+2 corporate
Term of agreement
5 or more years
Renewal: No

About Vaura

Vaura provides group fitness and exercise training centered on a proprietary reformer pilates system. The brand offers full-body conditioning classes that combine traditional pilates precision with athletic training techniques. Services are categorized into signature conditioning sessions and flexibility-focused classes, catering to participants ranging from beginners to advanced practitioners. These sessions are conducted in a studio environment featuring specific sensory elements such as neon lighting and curated soundtracks. The business model operates through brick-and-mortar studio locations. Revenue is generated via a tiered membership structure and flexible pricing options, including one-off sessions, monthly passes, and yearly class packs. The primary subscription model, known as Vaura Regulars, utilizes a weekly billing cycle based on class frequency. This membership structure incorporates consumer-focused features such as short-term contract commitments and the ability to freeze accounts for designated periods annually. Founded in 2024, the franchise is positioned within the health and fitness sector with a primary focus on the Australian market. The network comprises approximately nine units. The brand is associated with Vive Active and utilizes standardized business systems and trademarks to maintain consistency across its growing footprint of studios.

Currently operating in

NSW

Recent milestones

  1. June 2025
    National expansion and franchise opportunities in California announced

    Vaura Pilates issues a press release from Austin, Texas, announcing national expansion and franchise opportunities in the state of California, positioning the brand to grow across the U.S. via franchised studios.

  2. May 2024
    F45 announces global VAURA Pilates expansion via Luxe Fit Pilates partnership

    F45 Training announced that VAURA Pilates would expand globally through a partnership with Luxe Fit Pilates, targeting key markets across Southeast Asia and the Middle East.

  3. Jan 2024
    New York City Studio Opening

    F45 launches the first Vaura Pilates studio in New York City at 1011 Third Avenue.

  4. Jan 2024
    Singapore Tanglin Mall location operational

    The Tanglin Mall studio at 163 Tanglin Road, #02/121‑124, Singapore is listed as an active Vaura Pilates location, reflecting the brand’s early 2024 presence in Singapore as part of its international expansion.

  5. Jan 2024
    Singapore Joo Chiat Road studio operational

    Vaura’s Joo Chiat Road studio at 381 Joo Chiat Road, Marine Parade, Singapore, is opened and operating, giving the brand multiple Singapore locations dedicated to its group reformer Pilates concept.

  6. Jan 2024
    First U.S. studio opens in New York City (Upper East Side)

    Vaura Pilates launches its first U.S. location in New York City’s Upper East Side, introducing its Australian-born reformer Pilates and athletic training concept to the U.S. market.

  7. Jan 2024
    Named among Sydney’s top new studios

    VAURA’s own site says it was named in the “Top 5 Best New Studios in Sydney,” reflecting a notable recognition for the brand in Australia.

  8. Jan 2023
    VAURA concept adapted for international expansion by F45

    F45 Training adapted the original Australian VAURA club-style concept for global roll-out, planning flagship studios overseas while retaining VAURA’s athletic reformer and immersive studio design identity.

  9. Jan 2023
    F45 Training acquires VAURA Pilates

    VAURA Pilates is described as a 'total-body conditioning athletic reformer Pilates concept owned by F45 Training,' indicating that F45 Training acquired VAURA and positioned it as a strategic Pilates brand in its portfolio.

  10. Jan 2023
    Rebranding to Vaura

    The Australian-born immersive reformer Pilates concept, originally operating under the Vive Active moniker, is rebranded and relaunched globally as Vaura Pilates.

What franchisees & customers say

The studio is ammmmmmazing, we love it. We have attended classes with 3 different instructors and they all are great. Very highly recommended for people living around DIFC It’s a bit pricey so buying a package would be a great option For evening classes make sure you take road traffic into consideration, that area is always busy. Finding the right parking of the building might also be tricky, so add that to the journey as well.

Verified reviewer

The class size is just nice and the class variation is good. The environment and set up is inviting and enjoy going for the lessons here. The waiting area is clean and has lockers for us to keep our stuff too.

Verified reviewer

I’ve been really enjoying my classes at Vaura! 🤍 The instructors are knowledgeable, encouraging, and always attentive to form. Every class is challenging in a good way, and I love how each session feels different. The studio atmosphere is also super welcoming, making it easy to stay motivated and keep coming back. Definitely one of my favourite Pilates studios so far ✨

Verified reviewer

I recently completed VAURA Pilates’ 5-session trial and have thoroughly enjoyed the experience. The instructors are exceptionally professional, attentive, and encouraging, creating a welcoming environment for all levels. Each session was thoughtfully structured and both challenging and rewarding. I have already noticed improvements in my strength, posture, and overall well-being. VAURA Pilates has exceeded my expectations, and I would highly recommend it to anyone seeking a high-quality Pilates studio.

Verified reviewer

On the spectrum of classical Pilates to inspired by Pilates workout class, I’d definitely place Vaura closer to “inspired by pilates.” The studio is pretty nice. It’s in a basement but has a lot in terms of amenities like showers, mirrors, and water bottle filling station. You select your reformer when you check-in so arrive early if you’re particular but I think the mirrors around the walls and ceiling somewhat distort the the perception of direction so you’re probably fine with any reformer. The instructor was pretty friendly when I went and walked around the room so you weren’t always favored or penalized based on position. The classes are quite loud and have pump up music so bring earbuds if you’re sensitive to noise or use a pair of theirs. The instructor asked about injuries before class, which was appreciated. There weren’t a lot of physical or verbal corrections so you should look at the mirrors to see what others are doing if you’re unsure. I felt like the Vaura class was a nice workout and I will take another but this won’t replace my more classical or modern pilates classes at other studios.

Verified reviewer

Never signed up for reformer pilates before because I always found it a bit daunting but the staff and instructors at Vaura are so lovely and welcoming. The studio space is nicely thought out and the class times are convenient, everything is easy to book through the site/app. Loving the classes overall and just finished my first 10 classes and keen to keep going.

Verified reviewer

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