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Pilates franchise profile

Wildsoul wellness

4.8(165 reviews)
FDR register: active
Setup investment
$450,000 – $850,000
Ongoing fees
$1,539,000 – $2,280,000
Franchised outlets
7
+2 corporate
Term of agreement
5 or more years
Renewal: Yes

About Wildsoul wellness

Wildsoul Wellness is a health and fitness franchise providing integrated movement and recovery services. The brand operates multi-faceted studios that offer a variety of Pilates disciplines, including reformer, mat, and hot Pilates, aimed at improving physical strength and flexibility. Beyond traditional fitness classes, the studios provide specialized recovery and allied health treatments, such as infrared saunas, contrast therapy, compression boots, red light therapy, and naturopathic consultations. The business model utilizes a resort-style storefront format designed to provide a holistic sensory experience. Notable differentiators include the integration of recovery and Pilates services under a single membership structure, which is positioned to compete with single-modality studios. Revenue is generated through tiered membership plans, class packs without long-term contracts, and an in-house line of wellness products, including teas and health powders. Operations are supported by a dedicated mobile application for class scheduling and member management. Founded by David Altamura with its first units established in Australia, the network has expanded to approximately seven locations across the Australian market. The brand focuses on an inclusive environment, catering to various experience levels while expanding its geographic footprint through a franchised studio model.

Currently operating in

VIC

Actively seeking franchisees in

NSWVICQLDSATASACT

Studios (7)

VIC7
  • Wildsoul Wellness Moorabbin
  • Wildsoul Wellness Coburg
  • Wildsoul Wellness Fairfield
  • Wildsoul Wellness Mordialloc
  • Wildsoul Wellness Williamstown
  • Wildsoul Wellness Cheltenham
  • Wildsoul Wellness Hampton

Recent milestones

  1. July 2026
    Fairfield Studio Opening

    Wildsoul Wellness opens its studio in Fairfield, VIC.

  2. Feb 2026
    Hormones, Pilates & The Power of Recovery Article Published

    An article titled 'Hormones, Pilates & The Power of Recovery' was published on the Wildsoul Wellness website.

  3. Feb 2026
    Article Published: Hormones, Pilates & The Power of Recovery

    Wildsoul Wellness published an article discussing hormones, Pilates, and recovery.

  4. Feb 2026
    Hormones, Pilates & The Power of Recovery blog post published

    Wildsoul Wellness published a blog post discussing hormones, pilates, and recovery.

  5. Feb 2026
    Publication of 'Hormones, Pilates & The Power of Recovery'

    Wildsoul Wellness published an article discussing hormones, Pilates, and recovery.

  6. Feb 2026
    Hormones, Pilates & The Power of Recovery Article Publication

    Publication of an article discussing the intersection of hormones, pilates, and recovery.

  7. Feb 2026
    Pilates and Recovery Memberships, Designed for Modern Wellness Article Published

    An article titled 'Pilates and Recovery Memberships, Designed for Modern Wellness' was published on the Wildsoul Wellness website.

  8. Feb 2026
    Article Published: Pilates and Recovery Memberships, Designed for Modern Wellness

    Wildsoul Wellness published an article about its Pilates and Recovery Memberships.

  9. Feb 2026
    Pilates and Recovery Memberships, Designed for Modern Wellness blog post published

    Wildsoul Wellness published a blog post about its pilates and recovery memberships.

  10. Feb 2026
    Publication of 'Pilates and Recovery Memberships, Designed for Modern Wellness'

    Wildsoul Wellness published an article about their Pilates and Recovery Memberships.

What franchisees & customers say

5 star! Spent my morning in the re light therapy bed , hot and cold plunges and a Pilates class getting my Pilates Body. The staff and owner are so incredibly nice and the place is beautiful. 100000% recommendation. Also met so many beautiful women already! Such a great community!

Verified reviewer

Verified reviewer

I cannot recommend Wild Soul Wellness highly enough! From the moment you walk through the doors, you're welcomed into the most beautiful, calming, and relaxing space. The studio has such a warm and positive energy that instantly makes you feel at ease. The owner, staff, and instructors are absolutely amazing—professional, supportive, knowledgeable, and genuinely passionate about helping people feel their best. Every class feels personalised, encouraging, and enjoyable, no matter your fitness level. What makes Wild Soul Wellness so special is that it's more than just Pilates and yoga. They offer a holistic approach to health and wellbeing, including recovery services that help you feel refreshed, balanced, and cared for. If you're looking for a place that nurtures both your body and mind, this is it. The team goes above and beyond, and it's clear how much love and care has gone into creating this incredible wellness space. Highly recommend to anyone in Coburg and beyond! I would give this place more than 5 stars if I could. ✨️✨️✨️✨️✨️✨️

Verified reviewer

I’ve been to a few wellness studios over the years, but Wildsoul Wellness in Williamstown is next level. From the moment you walk in, it’s clear they’ve poured real care and intention into every detail, and it shows. The interior design is absolutely stunning: modern, sophisticated, and incredibly calming all at once. The organic, textured walls with their gentle undulating patterns, the beautiful wavy full-length mirrors and light fittings etc, the warm timber floors, and the soft, natural light filtering through the sheer curtains create such a serene, spa-like atmosphere. It’s minimalist yet warm, elevated without feeling cold or clinical. The contrast therapy area in particular feels like you’ve been transported to a luxury Bali resort. The perfect blend of hot traditional sauna, invigorating cold plunges, infrared saunas, and red light therapy, all wrapped in that same thoughtful, high-quality design. But what really makes this place special is the people. Every single staff member I’ve met has been genuinely warm, welcoming, and lovely. You can tell they’re passionate about what they do and truly want you to feel your best. Williamstown, especially around Nelson Place, has needed a beautiful space like this for a long time. The inner west as a whole is better for it. Wildsoul has set the bar incredibly high. If you’re local or even just visiting, do yourself a favour and check it out. I couldn’t recommend it more highly. Thank you Wildsoul team, you’ve created something really special! 🙏

Verified reviewer

Absolutely stunning, tranquil spot.

Verified reviewer

Verified reviewer

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