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Pilates franchise profile

Wildsoul wellness

4.8(187 reviews)
FDR register: active
Setup investment
$450,000 - $850,000
Ongoing fees
$1,539,000 - $2,280,000
Franchised outlets
7
+2 corporate
Term of agreement
5 or more years
Renewal: Yes

About Wildsoul wellness

Wildsoul Wellness is a health and fitness franchise providing integrated movement and recovery services. The brand operates multi-faceted studios that offer a variety of Pilates disciplines, including reformer, mat, and hot Pilates, aimed at improving physical strength and flexibility. Beyond traditional fitness classes, the studios provide specialized recovery and allied health treatments, such as infrared saunas, contrast therapy, compression boots, red light therapy, and naturopathic consultations. The business model utilizes a resort-style storefront format designed to provide a holistic sensory experience. Notable differentiators include the integration of recovery and Pilates services under a single membership structure, which is positioned to compete with single-modality studios. Revenue is generated through tiered membership plans, class packs without long-term contracts, and an in-house line of wellness products, including teas and health powders. Operations are supported by a dedicated mobile application for class scheduling and member management. Founded by David Altamura with its first units established in Australia, the network has expanded to approximately seven locations across the Australian market. The brand focuses on an inclusive environment, catering to various experience levels while expanding its geographic footprint through a franchised studio model.

Currently operating in

VIC

Actively seeking franchisees in

NSWVICQLDSATASACT

Studios (7)

VIC7
  • Wildsoul Wellness Moorabbin
  • Wildsoul Wellness Cheltenham
  • Wildsoul Wellness Coburg
  • Wildsoul Wellness Fairfield
  • Wildsoul Wellness Williamstown
  • Wildsoul Wellness Mordialloc
  • Wildsoul Wellness Hampton

Recent milestones

  1. July 2026
    Fairfield Studio Opening

    Wildsoul Wellness opens its studio in Fairfield, VIC.

  2. July 2026
    Coburg Studio Opening

    Wildsoul Wellness opens its studio at 18A Pentridge Boulevard, Coburg.

  3. July 2026
    Williamstown Studio Opening

    Wildsoul Wellness opens its studio at 217 Nelson Pl, Williamstown.

  4. Apr 2026
    Launch of Body Balance Super Greens Powder

    Wildsoul Wellness adds the Body Balance Super Greens Powder to its in-house product range.

  5. Feb 2026
    Hormones, Pilates & The Power of Recovery Article Published

    An article titled 'Hormones, Pilates & The Power of Recovery' was published on the Wildsoul Wellness website.

  6. Feb 2026
    Article Published: Hormones, Pilates & The Power of Recovery

    Wildsoul Wellness published an article discussing hormones, Pilates, and recovery.

  7. Feb 2026
    Hormones, Pilates & The Power of Recovery blog post published

    Wildsoul Wellness published a blog post discussing hormones, pilates, and recovery.

  8. Feb 2026
    Publication of 'Hormones, Pilates & The Power of Recovery'

    Wildsoul Wellness published an article discussing hormones, Pilates, and recovery.

  9. Feb 2026
    Hormones, Pilates & The Power of Recovery Article Publication

    Publication of an article discussing the intersection of hormones, pilates, and recovery.

  10. Feb 2026
    Pilates and Recovery Memberships, Designed for Modern Wellness Article Published

    An article titled 'Pilates and Recovery Memberships, Designed for Modern Wellness' was published on the Wildsoul Wellness website.

What Wildsoul wellness customers are saying on Google

Such a beautiful space with a great combination of classes and recovery treatments. I loved the infrared sauna and the compression boots. So relaxing and beneficial. Really welcoming and friendly staff and community. Can highly recommend Wildsoul Wellness Coburg.

Verified reviewer

WildSoul Wellness Coburg has such a beautiful, luxurious feel while still being incredibly warm and welcoming. The space is calming, thoughtfully designed and instantly makes you feel comfortable as soon as you walk in. The team are friendly, professional and genuinely caring, which makes the whole experience feel really personal. Such a great addition to Coburg and somewhere I’d definitely recommend.

Verified reviewer

Absolutely love Wildsoul Wellness! The studio is beautiful, always so clean, and the classes are amazing. The recovery space is also the perfect addition. It’s so hard to find somewhere that combines fitness and recovery so seamlessly. What really makes it special, though, is the incredible community. Everyone is always so warm and welcoming, and the connections I’ve made there is the most special part about the space. Highly recommend!

Verified reviewer

Wildsoul Wellness is so much more than a wellness studio. From the moment you walk through the doors, you feel welcomed, supported and genuinely cared for. The atmosphere is calm, peaceful and so tranquil that it instantly helps you leave the stress of the outside world behind. It has truly become my home away from home. The community Bec has created is something really special. The staff are kind, encouraging and always make you feel like you belong, no matter where you are on your wellness journey. The people who come along are just as warm and friendly, creating an environment that feels uplifting and full of positive energy. I love the variety of sessions, from yoga and Pilates through to all the recovery options. Every visit leaves me feeling refreshed, rejuvenated and ready to take on whatever the week brings. It’s one of the few places where I can completely switch off, reset both my body and mind, and walk out feeling like the best version of myself. A huge thank you to Bec for creating such an incredible space. Your passion, heart and genuine care for every person who walks through the doors shines through in everything you do. Wildsoul Wellness is more than a business, it’s a community, and I feel incredibly grateful to be part of it.

Verified reviewer

The best Pilates/yoga studio! Honestly everyone is so friendly and supportive. I started hot pilates as part of my recovery so I was a bit nervous but Wild Soul is such a great and supportive environment. Super clean also!

Verified reviewer

Last night a few friends and I attended Wildsoul Williamstown's 2000s pilates fundraiser event for Freedom Sports. Walking in I was in awe of how much effort Bec has put into the place - every tiny attention to detail has been thought of from both an aesthetic perspective but also a member experience point of view. Staff were friendly, and the mat pilates class was well structured with Liv (instructor) having great energy and command of the room. Attending somewhere that has such a great focus on training variety but also recovery is fantastic! Thanks again for a great night!

Verified reviewer

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